Business is a game of money.
We keep score by how much money we make.
Why do we care about money?
Because the money is an indication that what we do is working.
If the business is not making money, it proves to us that something is broken in the business.
If there is no money in the business, it means one of two things.
There is a problem with revenue, or there is a problem with expenses.
The problems with revenue indicate that what we are attempting to sell to customers is not valuable enough to our customers.
People will always buy what they see as valuable.
Because the thing they purchase is more valuable than the money they possess.
If it weren’t valuable enough, then people would just keep their money.
However, when they see something more valuable than money, those customers will throw their money at you to get what you have.
So there is the key to financial success.
Create something more valuable than money.
What is more valuable than money.
Well, that’s simple.
A solution to someone’s problems.
How do you know what someone’s problem is?
Well, that’s simple.
We make things too complicated for ourselves far too often.
The game of business isn’t that difficult.
If you know what the rules of the game are.
Rule one – solve a problem that is more valuable than money.
Rule two – Pay yourself first.
Rule three – Spend less than you earn.
There you have it.
The simple formulas to become wildly successful in business.
Is it really that simple?
Of course, it is.
Now that we know the rules of the game, we can make lots of money.
Who doesn’t want to be rich?
There was a man who said if I were rich, I’d never work another day of my life.
Then that is probably why that good man will never be rich.
You see, it’s not about the money.
It’s about getting better at the game.
Business is the most supreme art.
When someone gets caught up with the beauty of business, they realize it’s not about the money.
It’s about making a difference in the lives of the people we choose to serve.
To have the biggest impact, we have to get better.
We have to improve ourselves and hone our craft.
The money is a measuring stick to provide us with feedback on whether what we do is working.
It’s not about the money…
It’s about being the best we can be.